Lynda Social Media Promotion for Musicians, Artists, and Engineers By Bobby Owsinski

Any artist, band, producer, or recording engineer trying to promote their work has a wide variety of social media outlets to choose from. That said, learning all of the related tools and best practices can be daunting and time-consuming. In this course, Bobby Owsinski shares helpful tips and best practices for online marketing and promotion that can help you harness the power of social media to promote your music and increase your fan base. Bobby shares strategies for marketing with your website, blog, and mailing list, and explains how to optimize your presence on key social media platforms—Facebook, YouTube, Twitter, LinkedIn, and Instagram—to promote your work. He provides an overview of the social networks, shares tips for developing your brand, and goes into the overall qualities of a strong social media strategy.

Topics include:

•Reviewing the biggest trends in online marketing for musicians
•Developing your social media strategy and online brand
•Determining how often to post on social media
•Marketing through your website
•Selecting and using a mailing list service
•Getting fans to sign up for your mailing list
•Using Facebook, Twitter, Instagram, and LinkedIn for marketing
•Marketing with a blog
•Optimizing your YouTube channel
•Increasing YouTube engagement
•Getting your music on Spotify and other streaming service playlists